Your real sales funnel is invisible.
WhatsApp conversations no one tracks. Leads going cold without you knowing. Sales disappearing from every report. This is the Ghost Funnel.
What is the Ghost Funnel?
The Ghost Funnel is a name for a problem every business selling on WhatsApp has. Your sales conversations happen in there. But no system sees them. No dashboard shows them. No report captures them.
A lead arrives, asks about pricing, and you take 40 minutes to respond. They already bought from a competitor. You never even knew you lost that sale. It never existed in your CRM.
The Ghost Funnel is massive. For businesses that sell on WhatsApp, it is bigger than the visible funnel. Every forgotten conversation, every ignored lead, every opportunity that "went cold on its own" is part of it.
Your CRM shows 30% of your real funnel. The other 70% is in WhatsApp, invisible.
The Ghost Funnel in numbers
of sales data never makes it into a CRM
of sales conversations happen on WhatsApp
of customers buy from whoever responds first
more conversions responding in 5 min
What happens when you can't see it
The Ghost Funnel works against you every day. Silently.
Leads go cold without warning
A lead asked about pricing yesterday. No one responded. Today they bought from a competitor. You never knew.
Your team looks productive
Everyone is "busy" on WhatsApp. But how many conversations turned into sales? Without data, you can't tell.
Decisions in the dark
You invest in ads, generate leads, but have no idea what happens after they reach WhatsApp. The real ROI stays invisible.
Money down the drain
Every forgotten conversation is a lost sale. Multiply by the whole month. The cost of your Ghost Funnel is bigger than you think.
5 signs you have a Ghost Funnel
If any of these sound familiar, the Ghost Funnel is already costing you sales.
Leads "vanish" without explanation
You generate leads with ads. They arrive on WhatsApp. But many never become customers. No one knows where they dropped off.
You don't know your team's response time
How long does your salesperson take to respond to a new lead? If you don't know, the Ghost Funnel is growing.
Your CRM is always outdated
Your team sells on WhatsApp but logs into the CRM later. Or never. Most conversations never get there.
Sales meetings run on guesswork
"I think this month is going well." "I think John is handling clients fine." Without WhatsApp data, every meeting is guesswork.
You find lost sales by accident
A customer complains no one responded. Or you spot a 3-day-old conversation with no reply. Always by accident. Never by process.
How Hotzapp reveals the Ghost Funnel
Hotzapp lives inside WhatsApp Web. It captures everything automatically while you sell.
Response time, visible
See how long each salesperson takes to respond. Waiting leads show up in red. No conversation gets forgotten.
Forgotten leads, rescued
Stalled conversations surface automatically. You recover opportunities that would have vanished into the Ghost Funnel.
Funnel organized in tabs
Every conversation becomes a card in your funnel. No typing. No tab-switching. The funnel builds itself from your conversations.
Frequently asked questions
What is the Ghost Funnel?
Does my business have a Ghost Funnel?
How big is my Ghost Funnel?
How does Hotzapp reveal the Ghost Funnel?
Do I need to replace my current CRM?
How much does it cost to reveal the Ghost Funnel?
How many leads are waiting for a reply right now?
2,000+ businesses already use it. Free to start. No credit card.