About Hotzapp
Every business sells on WhatsApp. Almost none know how many sales they lose in there every day.
What your competitors already know
higher conversion when you respond within 5 minutes (InsideSales, 2021)
of WhatsApp messages are read within 5 minutes (Meta, 2023)
is how long most teams take to respond to a lead
of sales data never makes it into a CRM (Salesforce, State of Sales)
Every minute without a reply is a lead that dies.
Our Story
In 2017, Guilherme created Hotzapp to move online sales recovery from email to WhatsApp. It worked really well.
In 2025, we spotted a bigger problem: most WhatsApp leads die without a reply. The lead comes from an ad and needs fast attention. Whoever is slow, loses.
Today, our technology is built for local businesses that want to sell more with organization and speed. No tab-switching. No typing data. Hotzapp captures and organizes everything while you sell.
Over 2,000 businesses use Hotzapp daily. Clinics, course creators, marketing agencies. Businesses that sell 1-on-1 and need real organization to grow.
Hotzapp shows who's waiting for a reply on WhatsApp, for how long, and who your team forgot. Founded in 2017 in Brazil by Guilherme Rangel (PhD, TU Berlin) and Eneida Pereira, it auto-captures contacts, organizes conversations in a visual pipeline, and tracks each rep's response time. Over 2,000 businesses use the platform.
Last updated February 2026.
Who's behind it
Technical depth and sales experience. Together in the same product.
- PhD in Software Engineering from TU Berlin, Germany
- Founded Hotzapp in 2017 after spotting that online sales still relied on email.
- Only builds what solves a real problem. If it got complex, rebuild it.
- Marketing degree. Sales specialist.
- R$500K+/mo selling on WhatsApp. 12 straight months.
- Felt firsthand every bottleneck Hotzapp solves: lost contacts, forgotten opportunities, zero clarity on results.
Why we're different
Tired of filling in spreadsheets?
Hotzapp tracks everything while you sell. Right inside WhatsApp, no data entry.
Too complex?
If a feature takes more than 30 seconds to understand, we redesign it.
Need to prove response time is the bottleneck?
Response time, ignored leads, stalled conversations. Data ready for your meeting.
Another tool that doesn't get WhatsApp?
We were born in the world's largest WhatsApp market. We understand chat-first sales, fast replies, and the tools businesses actually need.
Our mission: no lead dies on WhatsApp. We help local businesses sell more with the organization and speed they need.