How to Use WhatsApp Business to Triple Your Sales

WhatsApp is the most used messaging app in the world, with over 2 billion active users. For local businesses and agencies, this represents a massive opportunity — but only if you know how to leverage it.

Why WhatsApp is essential for sales

While email has a 20-25% open rate, WhatsApp messages achieve open rates above 90%. This means your messages actually reach the customer.

Advantages of WhatsApp for business

• Proximity: direct and personal communication with the customer
• Speed: real-time responses increase conversion rates
• Trust: customers feel more confident chatting on WhatsApp
• Multimedia: send photos, videos, documents, and locations

Strategy 1: Fast and personalized support

Response time is crucial. Studies show that responding to a lead within the first 5 minutes increases the chance of qualification by 21 times. With a CRM like Hotzapp, you can:

• Set up automatic replies for frequently asked questions
• Automatically distribute conversations among agents
• Use labels to prioritize hot leads

Strategy 2: Sales funnel on WhatsApp

Organize your contacts by funnel stage:

1. New Contact — Lead just arrived
2. Qualified — Showed real interest
3. Proposal Sent — Awaiting decision
4. Closed — Sale completed

With Hotzapp, you can visualize the entire funnel in an intuitive kanban board and never miss a follow-up.

Strategy 3: Segmented campaigns

Don’t send the same message to everyone. Segment your base by:

• Demonstrated interest
• Funnel stage
• Last interaction
• Location

Personalized messages have 3x more engagement than generic ones.

Start today

Transforming your customer service starts with the right tools. Hotzapp was built to simplify WhatsApp management and help your team sell more with less effort.

Try it free for 7 days and see the results in practice.